Location: Tulum, Quintana Roo, Mexico.

At GIAFFER, our engagement with a one-of-a-kind project in Quintana Roo, Tulum, stands as a testament to our commitment to innovation and creativity. Tasked with developing a disruptive brand identity and DNA, we were inspired by the project's organic and disruptive architecture, which became the protagonist of all communications. Our journey began with creating a comprehensive marketing strategy, and we saw the plan through from strategy to materialization and operation. Successfully launched in March 2022, this endeavor not only fulfilled the initial goals but also showcased GIAFFER's ability to transform visionary ideas into a tangible, resonating reality."

INVOLVEMENT

→ NAMING

→ BRAND DNA

→ COPYWRITING

→ BRAND IDENTITY

→ WEBSITE CREATION

→ MARKETING STRATEGY

→ CRM IMPLEMENTATION

→ SOCIAL MEDIA MANAGEMENT

→ LEAD GENERATION CAMPAIGNS

→ SALES MATERIALS: BROCHURE, FACTSHEET, SALES PRESENTATION

Results

→ 10 USD cost per lead US Market

→ 7 USD cost per lead Mexico Market

→ Conversion rate of 3% from clicks to leads

Advertisement Approach

To ace the social media game, our video focuses on a two-pronged strategy: Awareness and Performance. Think of awareness as the appetizer—captivating visuals and compelling stories that grab attention, making people want to learn more about our brand. Then comes performance, the main course. Here, we target lead generation, using strong calls to action and persuasive messages to convert that initial interest into measurable actions—like signing up or making a purchase. The blend of awareness and performance ensures we're not just creating buzz but driving results that matter.