Location: Tulum, Quintana Roo

Starting from scratch with Hotel Muaré in the stunning location of Tulum, a comprehensive approach was undertaken to develop all marketing collaterals. Creating a sophisticated website served as a central asset, enhanced by producing high-end content to encapsulate the hotel's unique charm. The campaign was enriched by a profound focus on influencer activations, aiming to position the hotel as a prominent destination. Additionally, strategic digital marketing campaigns were launched to generate direct sales, including a dedicated sales campaign for room nights. The multifaceted approach, encompassing everything from website creation and copywriting to social media management, has set a precedent for excellence, fully aligning with Hotel Muaré's distinctive identity.

45%

Direct Sales

29K

Followers Growth from Scratch.

INVOLVEMENT

→ WEBSITE CREATION

→ COPYWRITING

→ MARKETING STRATEGY

→ SOCIAL MEDIA MANAGEMENT

→ INFLUENCERS ACTIVATIONS

→ CONTENT PRODUCTION

→ SALES OF ROOM NIGHTS CAMPAIGN

Crafting Elegance for Hotel Muaré

When it came to Hotel Muare, we didn't just aim to create another hotel marketing package; we set out to build an experience. Leveraging cutting-edge design principles, we crafted assets that exude elegance and beauty, capturing the essence of what makes Hotel Muare unique. From sales materials that speak directly to the luxury-seeking traveler to a website built from scratch with sales optimization at its core, our approach was holistic and meticulous. The goal was clear: position Hotel Muare as not just a place to stay but a lifestyle destination, elevating its market standing and driving revenue.

Influencer Activation: Amplifying the Muaré Experience

A cornerstone in GIAFFER's strategic vision for Hotel Muaré is our Influencer Activation initiative. This program is designed to boost our brand positioning and enrich the distinctive "muaré effect" we offer. We handpick social media influencers to visit the property and share their authentic experiences, providing prospective guests with a vivid snapshot of life at Hotel Muaré. This impactful approach amplifies our lifestyle narrative across multiple platforms, fostering meaningful engagement and creating a community that's as aspirational as the Hotel Muaré experience itself.