In the vibrant location of Puerto Escondido, Casona Sforza embarked on a journey to achieve two main goals: Brand positioning and sales optimization for room nights, restaurant reservations, and day passes. A multifaceted approach was implemented to realize these objectives, encompassing a range of strategies and assets tailored to the hospitality industry. From skillful Social Media Management that connected with the target audience to influencer activations that drove brand awareness, the campaign was carefully orchestrated. Content Production and Copywriting were utilized to create a compelling narrative that resonated with potential guests. With a keen focus on both branding and sales, including specific campaigns for room nights and other offerings, Casona Sforza has cultivated a distinctive presence that embodies its unique ethos, seamlessly blending sophistication and the local charm of Puerto Escondido.