Location: Tulum, Quintana Roo, Mexico.
Situated in the heart of Tulum, Hotel Milam aimed to establish a comprehensive brand identity that goes beyond conventional marketing. The engagement was a 360-degree endeavor, stretching from Social Media Management to creating an entirely new website and covering all hotel collaterals. A consistent visual and narrative identity was developed across digital and physical platforms, including specialized press outreach to project the hotel’s unique story. Bespoke content was crafted to resonate with the hotel’s target audience, offering an authentic taste of what Hotel Milam stands for. This multi-faceted approach aimed to weave a compelling brand tapestry, ensuring that every guest touchpoint—online or offline—reinforces Hotel Milam's vision and style while driving measurable sales outcomes.
INVOLVEMENT
→ BRAND IDENTITY
→ WEBSITE CREATION
→ COPYWRITING
→ MARKETING STRATEGY
→ SOCIAL MEDIA MANAGEMENT
→ CONTENT PRODUCTION
→ SALES OF ROOM NIGHTS CAMPAIGN
→ REVENUE MANAGEMENT
More than just another hotel, Hotel Milam needed a narrative—a unique story that encapsulated its ethos. We developed specialized press outreach campaigns and bespoke content to give potential guests an authentic taste of what the hotel truly stands for. Through carefully curated visual and narrative elements, we wove a compelling brand tapestry that didn’t just capture attention but also drove measurable sales outcomes.
For Hotel Milam's grand opening, we rolled up our sleeves to craft a complete brand identity that stood out in the heart of Tulum. We went beyond just logos and slogans—our 360-degree engagement included Social Media Management, a sleek new website, and even the nitty-gritty hotel collaterals. This ensured a consistent look and feel across all platforms, turning every touchpoint into an invitation to experience Hotel Milam's unique vibe.
